I am a big fan of Tad Hargrave and his Marketing for Hippies website. Not just for hippies but for anyone who isn’t great at explaining what it is they do, or for people who want to be ethical and ‘nice’ but hate the idea of selling.
If you struggle to do the marketing and sales side of your business I really recommend a good look round his website. Lots of free resources including many useful blog posts, videos and a free ebook. http://marketingforhippies.com/ Here’s a short video from Tad…
Tad has also recently created a new website called www.NichingSpiral.com focused entirely on helping you figure out your USP and your niche. Right now, there’s nothing for you to buy, just loads of free stuff. You’ll find resources from colleagues, dozens of quotes, over 37 articles by Tad and colleagues, dozens of carefully curated videos and answers to frequently asked questions, 124 in depth case studies, and hundreds of niching related memes for you to enjoy and share. Check it out!
Check out our other blogs and our bookstore for more similar stuff.. and if you like it spread the word 
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